Brain Boost: How to Create a Podcast to Elevate Your Business

Speaker: Sandy Dubay-
Podcasts are one of the fastest-growing modes of content creation and are a great way to develop a more personal connection with your audience. In this session we will discuss how to start a podcast, how to support your brand and reputation through your podcast, and how podcasts can become part of your overall communications strategy.

Then we’ll open up the discussion: Have you ever had a podcast? Any lessons to share?




A FREE lunchtime collaborative learning experience designed to build expertise and ensure equitable access to a wealth of knowledge. Bring your lunch and learn.
October 20 – Noon to 1:00 PM
(doors will open at 11:30 so you can grab a snack and a drink and get settled in)
122 E Patrick St, Frederick, MD 21701 (Cowork Frederick “Community Room”)

Sandy is the CEO of Platinum PR—Places Reimagined, a marketing firm supporting economic development and tourism organizations. She and her team created the Frederick Factor podcast, which gives Frederick’s underrepresented business owners and community leaders a platform to tell their stories. Sandy received her bachelor’s degree from Shepherd University in economics and business administration. She previously served as a Research Specialist at the Jefferson County Development Authority in Charles Town, West Virginia and as a Business Development Specialist in the Frederick County Office of Economic Development in Frederick, Maryland.

Brain Boost is a monthly brown bag event designed to build expertise, catapult the success of small businesses, and ensure equitable access to a wealth of knowledge. People from a variety of professions and walks of life share their experience and expertise in an educational talk. Then, with the help of a facilitator, participants engage in active conversation. Participants bring their own lunch (optionally). Drinks and light snacks are provided. The Cowork Frederick Foundation (a 501(c)(3) non-profit) covers the cost of running the program and the meeting space, with the help of sponsors. Speakers volunteer their time.